Detroit, MI, United States – General Motors Co.’s aggressive efforts to distribute the in-car software made by Apple Inc. may be reaping dividends for the Detroit auto maker, according to some dealers.
Apple’s CarPlay , which displays on a car dashboard the contents of an iPhone’s screen and allows access to applications such as maps, is currently available on 27 GM models.
Chris Hemmersmeier , who is a chief executive of a Jerry Seiner Dealerships chain in Salt Lake City, Utah, said customers are proactively asking about the software since they like to have the same look and feel of their mobile devices in their own car. Mr. Hemmersmeier said customers are more convinced to buy the vehicle once it has it.
Sales of GM in the U.S. climbed in October and November, boosted by a robust market and demand for sport-utility vehicles. However, it is not conclusive whether CarPlay has any direct effect to the strong sales performance.
Other auto makers, such as Volkswagen AG and Honda Motor Co., has made the software available on a few models, and almost every car maker plans to offer it as well the Android operating system by Alphabet Inc. in the foreseeable future.