Bring your stale, tired and clumsy website to a revenue-generating machine
Have you ever come across a website that looks old and stale? What impression did it leave on you?
Many business owners do not realize the importance of updating their websites. But, just like your closet, websites need to be refreshed from time to time. Think of a favorite dress from a few years ago. It was probably the latest fad when you bought it, but today it’s a bit dated and out of place.
Websites are no different. In fact, the “fashion” of the website changes much faster than the fashion of the clothes. And websites have moving parts and a very important task to do, which makes staying up to date even more important.
If you think your website is a little tired, chances are your potential customers are too. Here are ten reasons to consider a website change.
First impressions of the website are important
Like I said, website trends are moving fast. The initial website you built a few years ago may now look unprofessional by current standards.
Website visitors judge your website in seconds, so it’s important to have a design and graphics that are professional, engaging, and engaging. That’s why investing in an updated look for your website is almost always a smart investment.
Remember that your potential customers make comparative purchases. The Internet makes it easier for consumers to buy prices and compare options.
This is a burden for companies to make their websites fresh and welcoming because win the company with the sharpest looking website that offers the best resources and information.
Redesigning your website can have a big impact on the look of your entire business.
Websites can be designed to turn visitors into paying customers. In digital marketing, this is called “website conversions” and is essential if you want to increase business success.
A professional web design company can help you re-examine the design and content of your website to increase sales conversions.
Updated web technologies
Whether your website was created with WordPress or used a different content management system (CMS), it is very important to continually update to the latest version of the software.
Installing the latest security patches can prevent hackers from accessing your website. This can prevent data breaches of customer information. You can also prevent hackers from abusing your servers by installing viruses or sending spam.
Similarly, old shopping cart systems are also very susceptible to hackers if developers have not maintained them. This applies to purchased or open source systems; both need continuous updates to stay ahead of hackers and users ’functionality needs.
Business approach changed
Over time, your business changes. You have new products and services that can affect your target market and your ideal customer.
Your target market should always be the engine of your website, both in terms of its appearance and the information it provides. Therefore, a change in your business should also bring about a change in your website.
Also, don’t forget to update the company information on your site as well. You may have new employees to add, new credentials to show in your biography, or new contact information if you’ve moved or stopped using your Gmail address
Ultimately, it’s important to check your website frequently to make sure all your information is up to date.
Google loves regularly updated websites
The freshness factor can greatly influence the ranking of your website because Google and other search engines favor current pages and posts. This means that if your website is outdated and has not been updated in months or even years, it may fall in the rankings.
Adding an attractive blog to your website is another great way to keep things fresh and Google happy. And learn more about how Google’s new “basic web vitals” are affecting small business websites here.
Improving site structure increases SEO (search engine optimization)
The way your website is built can dramatically affect your SEO, which is how your website appears organically in search engine results. A redesign of the website can improve the site architecture, page names, image names, meta tags and content so that it is much more suitable for SEO.
If your website is not getting the expected traffic, a professional SEO may be needed. And one protip: creating a website that is SEO from the beginning is just smart business.
It’s time to mess up
Over time, you’ve probably added content to your website here and there.
And while this is great for a freshness factor, it can also make your website confusing, complicated, and less effective. Redesigning the website provides an opportunity to simplify writing, design and navigation. This makes it easier for visitors to find what they are looking for without being distracted or confused.
Not suitable for mobile
Your website should work perfectly in all possible screen sizes and shapes.
There is more and more activity on the website on our phones and at least half of your website traffic is mobile, if not much more.
Therefore, if your company’s website is not suitable for mobile (also called responsive), it could cost you a lot of business.
Therefore, if you are redesigning your website, make sure that it is compatible with smartphones, through a sensitive and easy-to-navigate design, regardless of the screen size used by the visitor.
Add social networking functionality
If your website was built several years ago, you may not be set up to connect with customers on social media. Adding social sharing buttons allows readers to share your content, which increases the SEO and visibility of your brand.
In addition, adding links to your social media accounts helps you build relationships with your potential customers. This also provides an instant way to share deals and deals with eager consumers.
As an added bonus, learn how to drive qualified social media traffic to your website for more sales and sales opportunities here.